Emphasizing its link to the popular Call of Duty®: Modern Warfare® 3 video game, the 2012 Jeep® Wrangler Call of Duty®: MW3 Special Edition will be introduced in Los Angeles this Labor Day weekend during the first ever Call of Duty fan experience Call of Duty XP.
At Call of Duty XP, thousands of hardcore and casual fans alike can engage in two days of complete Call of Duty immersion. Displays and activities, both live and virtual, will feature elements from the Call of Duty gaming universe. The $1 million multiplayer tournament promises to be the center of attention.
"The Jeep brand's partnership with Activision allows us to combine our new, more powerful, more exciting and more fuel-efficient Jeep Wrangler with the latest version of one of the most popular gaming experiences in the world," said Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC. "This opportunity enables us to demonstrate Jeep Wrangler's unique combination of fun, capability and performance to a broad and growing group of consumers."
The presence of a Jeep Wrangler in the game is a natural fit, including an in-game integration into the epic single-player storyline of "Call of Duty: Modern Warfare 3," a Spec-Ops level and the title's much anticipated multiplayer experience.
"We are very excited to extend our partnership with Jeep, which not only marries two of the world's most iconic brands, Jeep Wrangler and Call of Duty, but also creates a number of unique consumer touch points," said Tim Ellis, Chief Marketing Officer for Activision. "The Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams have worked hard to create an integrated partnership that enhances both brands."
The Jeep brand enthusiastically continues this exclusive partnership with Activision Publishing Inc. for its Call of Duty video game lineup. Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition models emphasize and maximize this exciting marketing tie-in on our showroom floor here at Normandin Chrysler Jeep Dodge Ram.
The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features "Call of Duty: MW3 Special Edition" graphics on the front fenders and spare tire cover.
The vehicle also features a unique "power-dome" hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision's popular "Call of Duty" games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.
Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).
With unique styling touches and appointments, the Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition models take Rubicon 2- and 4-door models to an exclusive position in the market and are offered in either Bright Silver or Black with special Mopar® components to add appearance and function. The Call of Duty design theme is carried out on the exterior as well as the interior to create truly unique vehicles.
Jeep Wrangler, the most capable and recognized vehicle in the world, becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission, both of which it shares with the award-winning Jeep Grand Cherokee.
Chrysler Group's 3.6-liter Pentastar V-6 engine winner of the prestigious Ward's 10 Best Engines award, delivers 285 horsepower (209 kW) and 260 (353 Nm) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.
Additionally, for refined shifting and greater performance, the Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company's first application of a manual transmission to the Pentastar V-6.
Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body color hard top for the popular Sahara and Rubicon models.
2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.
The Wrangler and Wrangler Unlimited Call of Duty MW3: Special Edition models will be arriving at Normandin Chrysler Jeep Dodge in November. Buzz is building.
Please contact our Fleet Manager, James Mulder to place your order now at 408-979-3418.